Friday, April 3, 2009

AIIM 2009 Recap


AIIM served to raise the profile of Oracle as a leader in content management – noting that competitors such as IBM and OpenText were not visible on the show floor nor in the keynote sessions. Attendees also saw Oracle’s presence in airport signs, bus stop signs, cab tops, and on the key cards to their hotels.

Our opening day keynote panel, hosted by Bob Shimp. Bob led four of our customers through a lively discussion of how to maintain visibility for content management projects at your organization. This panel was a touchstone of the show, as it was quoted in a number of other sessions (including two mentions by Dan Woods of Evolved Media) and articles (see links below).

Huge thanks to Molly Wenzler of MeadWestvaco, Mike McKuras of BCBS MN, Lt. Col. JD Whitlock of USAF MSC, and Todd Januzzi of Vornado Realty Trust. You guys really made a compelling conversation.

See the InfoTrends interview on the show floor with Greg Crider, Sr. Director of Product Marketing.

The Oracle booth had demo stations for Universal Content Management, Imaging and Process Management, Oracle Compliance Solutions (Universal Records Management, Information Rights Management, and Universal Online Archive), WebCenter, Beehive, and Secure Enterprise Search. Six Oracle partners also demonstrated as part of the Oracle Partner Pavilion: Fishbowl, Brainware, Fujitsu, Enterpulse, ScreenScraper, and MuseGlobal.

Joely Urton set up analyst meetings for Oracle executives, and for a number of our partners and customers, which was an added bonus to their trips.


A couple of mentions of the keynote:

Channel Web Magazine quotes Lt. Col. James Whitlock as saying E2O is “a source of exchanging important information across various lines of business and hierarchies.”

FierceContent: The Recession Casts a Long Shadow Over AIIM 2009 relates the story Molly Wenzler told about how she developed executive support at MeadWestvaco: She sat the executives down at a computer, had them search for information on the company's best selling product. When they couldn’t find it, she had raised the urgency of her WCM project and secured funding and support.

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